Social Media Marketing
... the Tribal Communities has arrived!
If you listen carefully, maybe, just maybe, you can hear the sound of drums. Itís a sound thatís getting louder. And itís a sound that is going to represent big changes for marketing. Itís the sound of tribal communities.
Consumers use social media to filter, resist and reject irrelevant or uninteresting messages, so the tribal consumer is quite happy, amusing himself in his own digital sandpit without having to give attention to advertisements in order to get media the way we used to.
He can also get extraordinarily relevant and relatively trustworthy current information without paying for it and, again, without really consuming advertising. So the question for new marketing is "how do you get behind this line, to engage with the lost consumer, and how do you get invited back?"
In a recession, businesses should be focusing on the value proposition and the quality in it, this can be built around being a platform and if it is to be a successful platform, the glue holding people there is often experience or emotion.
Jeff Bezos once said that Amazon was a platform. eBay, Google and Facebook
are all platforms. They facilitate conversations and this is the true
essence of marketing.
Brands have no choice. If they want to follow this consumer behind the line, they have to engage with the tribe. In order to engage with the tribe, they need to do something very interesting, which is moving from talking to consumers into talking through consumers.
I can help you through this.